The Star reports that Naming rights for the Skydome are up for sale again.
In 1999 the price was apparently $5 million (US) now it is $3.9 million (currency not specified - lets guess at US again). This still seems wildly excessive given that Air Canada 'only' pay $2 million (CAD) for rights to the ACC and that " the general populous will likely continue to call it the SkyDome".
Maybe Sportsco haven't heard about the dot.bomb phenomenon and think there's still some VC money burning holes in some pockets.
https://www.battersbox.ca/article.php?story=20030812084329999