The Blue Jays are considering "variable" pricing, where tickets to the most attractive games by opponent, date and/or time suddenly become more expensive. There is no mention in today's Star article of how much cheaper seats might be for matinee D-Rays and Orioles and Tigers and Royals games, but this plan, which scalpers have used for ages, is being spun as an incentive to boost attendance at those events.
About a quarter of MLB teams have already adopted this approach, a clever way to boost revenues. If it costs season-ticket holders more -- a near certainty -- it's also a cash grab from your best existing customers, which won't be very popular. I don't have season tickets, but will vote with my feet at the box office. This type of "marketing" is up there with the famous Rogers "negative billing option" and Sympatico's rude treatment of their core Internet customers, imposing a bandwidth charge. I'll see you at the Dome for the bargain series, and watch the premium games on TV if this ever happens in Toronto.
https://www.battersbox.ca/article.php?story=20021208114548999