Over the past couple of days, I've noticed a bunch of Blue Jays ads on streetcars and in subways. The slogan for this year's team is "Baseball North."
Each ad features an individual player. I've seen four so far (some of these will be crude paraphrases, as I didn't have a pen with me this morning):
For Carlos Delgado: "Who says that the States have taken all our lumber?"
For Eric Hinske: "It's rare to find fire like this anywhere north of Buffalo."
For Cory Lidle: "It's just more intimidating when a fastball is measured in km/h."
For Josh Phelps: "He's got a .309 average, but with the exchange rate, it's like .464."
They're a lot better than the ads from about three years ago, which were focusing on the quality opposition players you could get to see at SkyDome.
https://www.battersbox.ca/article.php?story=20030124093626999