Part One: Paper Blue Jay
Not all that long ago, it's likely that most Toronto-based baseball fans had, at most, just a passing familiarity with the work of Tom Verducci, Senior Writer for Sports Illustrated, even though the New Jersey-born scribe has been with the venerable print magazine since 1993, when the Jays were in the midst of capturing back-to-back World Series titles.
Now, pretty much everyone in Toronto, even the most casual of baseball fans, knows Verducci, thanks to his recent in-depth feature "I Was a Toronto Blue Jay," which placed the Blue Jays on the SI cover for the first time in more than five years. According to Verducci's own online-only "exclusive interview with myelf" about the experience, he was "embedded in the Toronto Blue Jays camp for five days, wearing uniform No. 2, [and] discovered what spring training and the major-league life are like in a completely unfiltered, uncensored way."
This week, Verducci steps into Batter's Box to further discuss his career and his Blue Jay experience, which Batter's Box general manager Jordan Furlong, writing in his own recent article, Viral Marketing 101, termed "terrific free PR" for the organization.